MCR has experience in working across a range of industry sectors and research issues, our particular expertise includes:
- Advertising campaign and communications development
- Product development
- Market segmentation
- Customer satisfaction
- Tourism
- Banking, finance, insurance and superannuation
- Transport
- Fast moving consumer goods
- Telecommunications
- Public Health
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Jane McLean - Managing Director 
Bachelor of Arts - (majoring in Psychology) University of Queensland, 1980.
Partially completed Masters degree in Communications - Queensland University of Technology. Janehas eighteen years experience in market research as a supplier to thepublic and private sectors. She is a member of the AMSRS and has QPMRcertification from this organisation. The QPMR qualificationacknowledges Jane's broad based knowledge and experience of marketresearch, high professional standards and a commitment to maintainingand extending those standards.
Beforeestablishing MCR, Jane worked for 7 years as general manager (Qld) forAustralia's largest research agency. Market & CommunicationsResearch Pty Ltd (MCR) was founded by Jane in 1992.
Jane'sapproach is to work closely with the client to ensure that the focus ofthe data collection phase is relevant and catalytic. It is often thatcase that issues under investigation are modified in an iterativemanner to ensure that study outcomes and their implications are soundand practical.
Janeis a sought after speaker on consumer behaviour at conferences andworkshops and has undertaken guest lectureships with the University ofQueensland, Griffith University and QUT.
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Market & Communications Research was established in 1992, in response to growing market demand for high quality, client focused research advice and implementation. Market & Communications Research Pty. Ltd. (MCR) is one of Queensland's most sought after and respected marketing and research agencies.
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