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Qualitative Methods
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MCR is one of Brisbane's leading qualitative agencies, specialising in this research method. Whilst focus groups are traditionally the most common qualitative method used, we also commonly utilise mini groups, in-depth interviews and workshop sessions. MCR uses a unique range of evaluative tools in our moderation sessions, in particular our popular "qualiquantive" method.
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Quantitative Methods
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MCR uses the following methods for quantitative information gathering:
- Large scale surveys - door to door or by telephone
- Shopping centre surveys
- Consumer panels
- Omnibus surveys
- Tracking studies over time
- Mystery shopping
- Motivational, attitudinal and psychological research
- Trade and industrial studies
- Business to business surveys
- Industry trend analysis
- Research audits
- Online surveys
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Marketing
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MCR can also develop comprehensive marketing plans and strategies for clients in sectors such as consumer goods, services, government services, industrial products and retail.
A brief overview of our services includes:
- Analysis of strengths, weaknesses, opportunities and threats
- Competitor analysis and profiles
- Profiles of current customers (i.e. age, sex, frequency of visit/purchase, household type, type of product purchased or service received, key motivators to purchase/use etc)
- Marketing strategies to increase business or service usage and improve loyalty of current customers
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