Jane McLean - Managing Director

Bachelor of Arts - (majoring in Psychology) University of Queensland, 1980.
Partially completed Masters degree in Communications - Queensland University of Technology.

Janehas eighteen years experience in market research as a supplier to thepublic and private sectors. She is a member of the AMSRS and has QPMRcertification from this organisation. The QPMR qualificationacknowledges Jane's broad based knowledge and experience of marketresearch, high professional standards and a commitment to maintainingand extending those standards.

Beforeestablishing MCR, Jane worked for 7 years as general manager (Qld) forAustralia's largest research agency. Market & CommunicationsResearch Pty Ltd (MCR) was founded by Jane in 1992.

Jane'sapproach is to work closely with the client to ensure that the focus ofthe data collection phase is relevant and catalytic. It is often thatcase that issues under investigation are modified in an iterativemanner to ensure that study outcomes and their implications are soundand practical.

Janeis a sought after speaker on consumer behaviour at conferences andworkshops and has undertaken guest lectureships with the University ofQueensland, Griffith University and QUT.

Therese Coutts - Senior Project Director

Bachelor of Business (majoring in management and marketing) Queensland University of Technology 1996. Therese has supplied market research services to public and private sector organisations since 1997. She is an experienced qualitative and quantitative researcher, with particular interest in areas such as customer satisfaction, segmentation, branding, communication, advertising pre and post testing and new product development areas. An experienced focus group moderator, Therese has been conducting groups and leading and training other moderators for over eight years, making her one of Queensland’s most sought after qualitative researchers. She is a full member of the AMSRS and has had QPMR certification since 2003.