Quantitative Methods | Print |
MCR uses the following methods for quantitative information gathering:

  •     Large scale surveys - door to door or by telephone
  •     Shopping centre surveys
  •     Consumer panels
  •     Omnibus surveys
  •     Tracking studies over time
  •     Mystery shopping
  •     Motivational, attitudinal and psychological research
  •     Trade and industrial studies
  •     Business to business surveys
  •     Industry trend analysis
  •     Research audits
  •     Online surveys

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