| Qualitative Methods | | Print | |
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MCR is one of Brisbane's leading qualitative agencies, specialising in this research method. Whilst focus groups are traditionally the most common qualitative method used, we also commonly utilise mini groups, in-depth interviews and workshop sessions. MCR uses a unique range of evaluative tools in our moderation sessions, in particular our popular "qualiquantive" method. Clients also have the option of viewing the focus groups via closed circuit television in our state-of-the-art board room. Our moderation and viewing rooms are of the highest standard. Anyone interested in being part of the research process and attending a focus group should fill out our online Attend a Focus Group Form. |