MCR can also develop comprehensive marketing plans and strategies for clients in sectors such as consumer goods, services, government services, industrial products and retail.
A brief overview of our services includes:
- Analysis of strengths, weaknesses, opportunities and threats
- Competitor analysis and profiles
- Profiles of current customers (i.e. age, sex, frequency of visit/purchase, household type, type of product purchased or service received, key motivators to purchase/use etc)
- Marketing strategies to increase business or service usage and improve loyalty of current customers
Strategic advice on:
Pricing
- Above the line advertising - TV, radio, magazine, press
- Below the line advertising - promotions, loyalty programs, couponing
- Product or service development
- Product range evaluation
- Packaging design and development
- Distribution strategies - retail, direct retail, web marketing, direct mail, agency
- Retailing advice - store design and layout, location, hours of operation, service philosophy, pricing advice
Communications Plans
The development of effective communications strategies which includes:
- Advice on communication messages - positioning, tone, language, content, layout, visuals
- Media selection advice
- Development of briefs for production of communication pieces
- Budget for implementation of strategies (i.e. estimated costs of advertising materials)
MCR can also assist with ongoing implementation of the marketing plan
through the provision of marketing tool kits and the facilitation of
staff workshops.
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